Businesses in Salisbury have experienced many changes since the cost of living crisis. But, despite some shops having to close, some have taken the decision to move in order to improve their footfall and success.

One of these is clothing and jewellery shop Sufinama, which originally opened in Cross Keys shopping mall in August 2021, but moved to the Maltings at the end of April.

Rahul Sharma, owner of Sufinama describes the mood on the day of the reopening. “Salisbury mayor, Tom Corbin, cut the ribbon and I was so pleased to have him there. To celebrate the day and entice customers, we offered biscuits, cakes and hot drinks, which people really appreciated and which gave the day a festive feeling.

It was absolutely beautiful weather and several friends and family attended, as well as the Maltings manager and neighbours.”

The shop will be perfect among other traders selling similar items, such as Yoga Stuff’s yoga supplies, Crystals’ jewellery and semi-precious stones, Armans’ Turkish coffee house and the Ganesha clothing and jewellery store.

So what do customers think of the move? “We have had a very positive response to the move, as customers love our unique products and many of our regular customers have returned from when we are located at Cross Keys.”

The staff team at Sufinama are also very happy with the move and are looking forward to engaging more with customers as footfall improves due to the new location alongside similar shops and the river.