HOMELESSNESS charity ALABARÉ has partnered with health innovation company BrocStar in a new initiative it says links nutrition with improved wellbeing, recovery and mental health.

The collaboration brings together ALABARÉ’s “Hearts and Minds” approach with BrocStar’s broccoli-based products, which the company says are naturally bred (with no GM) to deliver high levels of Sulforaphane alongside vitamins, antioxidants and other nutrients linked to metabolic health and immunity.

BrocStar said Sulforaphane has been the focus of more than 3,000 clinical studies exploring its potential benefits for energy, recovery, metabolism and immune function.

The products are already being shared with clients and staff at ALABARÉ Place in Salisbury and Unity House in Chippenham.

ALABARÉ said the partnership is already being used alongside its wider wellbeing work, including nature-based programmes designed to support stability and confidence.

The collaboration will also feature at ALABARÉ’s flagship fundraiser, The BIG Sleep at St Paul’s Cathedral on Friday, 26 June.

Participants will sleep outdoors in support of veterans and people experiencing homelessness.

BrocStar products will be available on the night.

A box of BrocStar. (Picture: ALABARÉ)

Co-founder and CEO of BrocStar Laura Knight said: “BrocStar is delighted to have strengthened its partnership with ALABARÉ, and I am personally thrilled to be attending The BIG Sleep in June.

“Attendees will be able to take away our super broccoli SuperSoup, and I am proud to be involved in supporting ALABARÉ in its superb work raising funds and awareness for homelessness issues.

“A society should be judged by how it treats its most vulnerable, and initiatives like The BIG Sleep are fundamental to making the world, or at least somebody’s world, more hopeful.”

Supporters can also access a 10% discount through BrocStar’s online store using the code ‘ALABARE’. A further 10% of each purchase will be donated to the charity.

ALABARÉ director of strategic communications James Tomlinson said: “We’re pleased to be partnering with BrocStar on this exciting initiative, getting behind a movement that champions healthier lives.

“Our clients and colleagues have commented on how much they’ve enjoyed trying the BrocStar products, while having the generous offer of discounts and donations for purchases made by our supporters means it’s a win for your wellbeing and for the people we support.”