A MUCH-LOVED Salisbury department store has unveiled a brand-new shopping space designed with families in mind.

Bradbeers has launched a dedicated kidswear department at its city centre store, offering clothing from newborn babies right through to teenagers – as well as a selection of maternity wear.

The new addition aims to make life easier for parents by bringing more choice under one roof, meaning fewer trips out of the city to find essentials.

Shoppers can browse everything from everyday basics to occasion outfits and seasonal pieces, with popular brands including Jack & Jones, Only Girl and Name It now available – and more expected to be added in the coming months.

Store manager Sharron Rolls said the move is all about convenience and creating a welcoming experience for families.

“We’re really pleased to introduce kidswear to the store. We want Bradbeers to be a place where families can come in, take their time and find what they need without having to travel out of Salisbury,” she added.

“We’ve selected ranges that are comfortable, well-made and fairly priced, so parents can find what they need. Our team is always on hand to help, whether that’s finding the right size or putting together a full outfit.”

The new department is located on the first floor next to the lingerie section, with lift access available and enough space to accommodate prams, making it easy for parents to browse comfortably.

A smaller selection of items is also available near the menswear department.

Bradbeers has been a fixture on the high street since 1837, with generations of families passing through its doors. Today, it continues to serve communities across the region, with department stores in Salisbury, Romsey and New Milton.

The latest launch signals a fresh investment in Salisbury’s retail offering and could prove a welcome boost for families keen to shop local.