SHOPPERS in Salisbury can rejoice as a new sports clothing outlet recently opened in the city centre.
Sport It First is now open on Blue Boar Row and offers bargain hunters deals on a selection of top sportwear brands.
The shop has opened at the former The Entertainer building which has been empty for the last five years and features brands such as Under Armour, Gymshark, Represent and Timberland.
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The Salisbury store is the second to open in the country by the family business following the opening of its Poole store earlier this year.
“It was an easy decision to bring Sport It First to Salisbury,” said George Cole, director of Sport It First.
“It’s a beautiful, historic city with a vibrant high street and we’re excited to be offering the best value sportswear in the area.”
Mr Cole added: “If there’s one thing, we all want in the run up to Christmas, it’s the best brands at the right prices.
“In a cost-of-living crisis we’re giving customers what they want.
“It’s proving very popular and we’re proud to be giving new life to the building and becoming a part of the local retail community.”
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