Words and photo by Tristan Ovington.

Small businesses have been hit hard by many challenges this year. But Rahul Sharma, director and owner of clothing and jewellery shop Sufinama is not deterred.
The shop is based in The Cross Keys shopping mall.
“We opened in August 2021,” said Rahul. “My background was an engineer and businessman but I had wanted to open a shop for a long time and eventually decided clothing and jewellery were the best products to stock.
“I got the name Sufinama from my mentor and guru. It is a divine name so I thought it would be the best name for my shop.
“We stock unique fashion, jewellery, bags and handicrafts under one roof. It is a ‘one stop shop’ for all age groups and a perfect place to buy gifts for loved ones of any age.
“We had a tough time during and immediately after the Novichok attack in 2018 but we have done well since then.
“Now we have been here for a number of years, people love us and we are here another year. We now have lots of regular customers, who frequently ask about our new stock.
“We are aiming to make Sufinama one of the best small independent shops in Salisbury by offering unique items and outstanding, friendly customer service.
And what will the New Year mean for the business? “We are excited to see what 2023 will bring. I would love to open more Sufinama shops in future.”