Maddi Wilde - the new Alabaré ambassador Picture: Alabaré

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Salisbury homelessness charity scores WSL footballer as new ambassador

Tait ap EllisAugust 29, 20250 Comment0

A PROFESSIONAL footballer is helping shine a light of the work of a Salisbury homelessness charity.

Maddi Wilde, who plays for newly promoted London City Lionesses, has become an ambassador for Alabaré – a charity that provides immediate support to the street homeless through their drop-in centres.

The 22-year-old defender could make her debut next weekend (September 6) in the Women’s Super League.

Off the pitch, it is hoped that Maddi’s new role will help highlight how Alabaré is supporting some of the most vulnerable and marginalised people in society to a new audience.

This comes as the women’s game is also continuing to grow in popularity following the England Lionesses’ historic victory in the Euros this summer.

Alabaré is committed to breaking the cycle of homelessness through its holistic services such as drop-in centres, supported housing, addiction recovery services, and mental health and wellbeing programmes.

Maddi Wilde said: “I’m really pleased to be joining Alabaré as an ambassador and supporting their mission to break the cycle of homelessness.

“It’s clear that it can happen to anyone, and through no fault of their own. Alabaré does some incredible work with vulnerable and disadvantaged people, and I hope I can help to showcase their efforts, raise more awareness, and support their fundraising.”

The Ambassador role is a voluntary one, to inspire others to support the charity and educate people about the work of the charity.

CEO of Alabaré, Andrew Lord, said: “It’s wonderful to welcome Maddi to our group of ambassadors, as we aim to broaden our reach and increase awareness about our work.

“Her appointment comes at an important time for women’s football, with Maddi’s London City Lionesses squad joining the top flight, and we wish them every success in the coming season. I hope that with Maddi’s support, we’ll inspire a new generation to support Alabaré’s cause.”