A LEADING expert on the psychology of misinformation is set to deliver a timely and thought-provoking talk in Salisbury this month.

Simon Clark, a cognitive psychologist at the University of Bristol, will explore why false or misleading information is more prevalent than ever – and why so many of us fall for it.

His talk, The Psychology of Misinformation, promises to be both fun and informative, examining the psychological factors that make individuals and society vulnerable to misleading claims.

Drawing on his research into deepfake videos, AI-generated content and social influence, Simon will explain how modern technology is reshaping what we believe – and why even intelligent, well-informed people can be taken in.

Simon says: “Misinformation doesn’t succeed because people are foolish. It succeeds by exploiting predictable glitches in human psychology. Once we understand those glitches, we’re much harder to exploit.”

As well as unpacking the science behind the spread of misinformation, the talk will offer practical advice on how to avoid being drawn in.

The event is hosted by Sarum u3a, which welcomes people no longer in full-time employment to come together “to learn, laugh and live”.

The organisation offers a wide range of member-led interest groups and holds monthly meetings with professional speakers on the third Wednesday morning of each month.

Members and guests are warmly invited to attend, with the meeting starting at 10am with coffee.

Guests may attend twice before being invited to join.

The talk will take place at St Francis Church in Beatrice Road. Parking is available at the rear of the church or in a car park opposite on the main road.