SALISBURY FC fans are being urged to support the club through bar sales, as a percentage is being donated to a homelessness charity in Salisbury.

The Whites kicked off their National League South campaign last Saturday in a 0-0 draw away to Hampton & Richmond.

But their first home game is taking place tomorrow (August 16) as they face off against Dagenham & Redbridge.

Away from the pitch, new owner Ali Alhamad agreed to donate a percentage of the revenue generated through bar sales at the Ray Mac Stadium throughout the campaign to Alabaré, a charity which supports homeless people.

The partnership launched last month, and fans will be able to support it for the first time at the ground this Saturday.

By purchasing refreshments at the bar, including a growing range of non-alcoholic options, Whites fans will directly help Alabaré break the cycle of homelessness and fund programmes that help people manage addictions with drugs and alcohol.

Where will the money go?

Donations through the partnership with Salisbury FC will support the charity’s work with homeless and vulnerable people in Salisbury, as well as across Wiltshire, the south west, and Wales.

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Alabaré’s drop-in centres provide immediate support to the street homeless, as well as several supported living bed spaces for them, veterans, young people, including care leavers, individuals with learning disabilities, and people facing mental health challenges.

The charity also offers physical, educational and wellbeing boots on the ground programmes across the region, as well as an innovative Burnbake Prison Art Project that enables offenders to build their confidence and self-worth through art.

During 2024/25, Alabaré supported more than 3,200 clients across its services. Many of the charity’s clients and residents have experienced issues related to alcohol, and it’s a common contributory factor in the cycle of homelessness.

Alabaré clients from the Old Sarum Development Centre Picture: Alabaré

Alabaré’s 300 colleagues work tirelessly to provide homes, restore hearts, and empower minds.

The fans’ support of Salisbury FC and using the bar facilities at the Raymond McEnhill Stadium throughout each home game this season will go some way to ensuring Alabaré can continue breaking the cycle.

Alabaré will be visible throughout this year’s campaign, with articles in matchday programmes; clients and colleagues attending games; a collection tin to donate spare change from the bar; and the charity’s mascot Roofus is set to take to the pitch alongside Chalkie the Panda.

Chief executive of Alabaré, Andrew Lord, said: “I’m proud to partner with Salisbury Football Club. Together, we’ll be cheering on the Whites and raising awareness of Alabaré’s services and community impact.

“The first home game of the season is a great opportunity to start strongly, both on and off the pitch. By enjoying an afternoon or evening out at matches during the campaign, fans have a chance to support our work and break the cycle of homelessness for hundreds of people across the National League South region.

“The vision of Salisbury FC owner, Ali Alhamad, in creating the partnership with Alabaré, is about reducing the issues surrounding alcohol misuse.

“This aligns closely with our efforts to support people within our services who might be affected by treating them with care, compassion, honesty, and respect, and aiding their recovery into independent and fulfilling lives.”

Alabaré thanked Salisbury FC and its fans for their support of the partnership as they look ahead to a successful season.