THE AMBULANCE service is asking people across the region to use its services wisely this festive season, as it anticipates a particularly busy and challenging time.

The South Western Ambulance Service NHS Foundation Trust (SWASFT) has already been dealing with extremely high and sustained demand on its 999 service this winter – a trend reflected across health and care organisations locally and nationally.

With the period between Christmas and New Year typically being one of the busiest of the year, SWASFT is asking the public to help them by following its guidance.

Only call 999 in a life-threatening emergency such as if someone is unconscious, not breathing, experiencing severe bleeding, or showing signs of a stroke or heart attack.

If an ambulance has been arranged, people should only call back if the patient’s condition worsens or if the ambulance is no longer needed.

SWASFT is advising vaccination to significantly reduce the risk of becoming seriously unwell.

For all non-urgent health concerns, people should call 111, report online, contact a GP, or seek help from a local pharmacy for trusted advice.

For minor injuries such as sprains, pains, cuts, suspected fractures or broken bones, consider using a nearby Urgent Treatment Centre or Minor Injuries Unit.

SWASFT CEO Dr John Martin said: “We want everyone to enjoy the festive season, but we’re asking communities to use our services wisely.

“I want to offer my sincere thanks to our dedicated staff and NHS colleagues who will be working throughout Christmas and New Year to keep people safe and well.

“If you do need their help, please treat them with respect and kindness they continue to work incredibly hard under significant pressure.”

For more information and essential tips and advice to stay safe and healthy this winter, visit SWASFT’s Winter Health Hub online at www.swast.nhs.uk/winter-health-hub