LUXURY beauty and wellness brand Rituals is set to open a new boutique in Salisbury this March.

The store will offer an immersive experience into Rituals’ signature range of sumptuous bath, body and home products, designed to inspire moments of mindfulness and self-care in everyday life.

The opening also marks another key step in Rituals’ UK expansion strategy, reinforcing the brand’s commitment to bringing luxury wellbeing to high footfall destinations.

Rituals says it embraces the philosophy of transforming everyday routines into more meaningful moments.

Each product is inspired by an ancient tradition with a range of body care, home fragrances, natural skin care, men care and homeware available.

Founded in Amsterdam in 2000, Rituals has since established itself in over 33 countries with more than 1,300 boutiques, 4,176 shop-in-shops, and the world’s first Mind Oasis.

Rituals is committed to continuously improving its social and environmental impact, journeying to 90% natural origin formulas and packaging that is either refillable, recyclable or made of recycled material.