FASHION retailer Claire’s has collapsed into administration – as bosses said it is considering the “best possible path forward.”

News of the move by the UK and Ireland branch of the company, which has more than 300 shops across the country, comes after its US parent company declared bankruptcy earlier this month.

Claire’s said all outlets will continue to trade while a solution is found, putting 2,150 jobs at risk across the UK.

Administrators Interpath said the business could be sold to “secure a future for this well-loved brand”.

This could affect the Salisbury store at the Old George Mall.

Announcing the move in the US, chief executive of Claire’s, Chris Cramer, said: “This decision is difficult, but a necessary one.

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“Increased competition, consumer spending trends and the ongoing shift away from brick-and-mortar retail, in combination with our current debt obligations and macroeconomic factors, necessitate this course of action for Claire’s and its stakeholders.

“We remain in active discussions with potential strategic and financial partners and are committed to completing our review of strategic alternatives.”

Stores in the US and Canada would continue to trade, he added.

In the UK, sales at Claire’s dropped by nearly 1% in the year to February 1, 2024, to £136 million – with the company making a pre-tax loss of £4m, which itself came after a £5m loss the year before.

Claire’s was popular for its ear-piercing services and was known for its colourful selection of hair accessories.

Refunds will no longer be accepted, and online orders can no longer be made.

It will also not be delivering orders which have not yet shipped, but said customers are only charged on dispatch of items.