A DECORATED Army officer who devoted more than three decades to supporting homeless veterans in the South West has died aged 86.
Salisbury homelessness charity ALABARÉ has announced the passing of Brigadier Simon Firth CBE following a long illness.
The Codford resident, who lived near Warminster, was described as one of the charity’s most committed champions, serving over the years as ambassador, chairman of the Board of Trustees and later patron.
Brigadier Firth enjoyed a distinguished military career with the Gloucestershire Regiment, serving in Germany, Northern Ireland, Cyprus and Canada, and during the First Gulf War.
A proud veteran, he became a passionate advocate for former service personnel struggling to adjust to civilian life.
Colleagues said his determination and ability to “get things done” earned him deep respect.
Through his leadership, ALABARÉ established its Homes for Veterans in Gloucester – a project close to his heart given his service with the Gloucestershire Regiment – with the property named in his honour.

Brigadier Simon Firth CBE outside the house in Gloucester.
He also played a key role in recruiting ambassadors and patrons to strengthen the charity’s work to break the cycle of homelessness.
Chief executive of ALABARÉ Andrew Lord paid tribute: “Simon was a wonderful supporter and friend to ALABARÉ for 30 years. He made a huge contribution, bringing energy, encouragement and leading from the front. We will miss him.”
Former SAS officer, motivational speaker and television presenter Ken Hames, an ALABARÉ ambassador, said: “Simon was a fantastic advocate and, above all, a generous and caring man.
“I served with him in Germany, where his collaboration, support and professionalism shone through. A huge loss to us all.”
Those who worked alongside Brigadier Firth said his unwavering belief that no veteran should be left behind transformed countless lives and helped shape the direction of the charity.
He died surrounded by his family and is survived by his wife, Clare, and children Emma, Edward and Jonathan.
The charity said its thoughts are with his family, friends and all who had the privilege of knowing him.


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