Words and photo by Tristan Ovington

We are becoming spoiled for choice when it comes to places to eat in Salisbury.

This is especially the case now that the Hixon steak house has taken over the space left by the recently closed Wilding restaurant on Salisbury High Street, at the entrance to the Old George Mall.

Hixon is owned by The Immersive Group, which also owns Caboose, Deacons and Tinga, and we caught up with one of the managing directors, Aimee Hancock.

We asked Aimee, what made The Immersive Group successful: “Our philosophy is to deliver an immersive, exciting and awe-inspiring experience for everyone. While the theming, décor, and offering of each of our brands is different, our core ethos never changes. We work on family values, with corporate processes to aim for the very best experience.”

When asked to explains what makes Hixon special, Aimee suggests this is largely due to its use of quality, local produce.

“First, our meat is all sourced from Pritchett’s butchers, who take an incredible amount of care in delivering the very best. This care and attention is also true of our seafood and vegetable suppliers. Second, would be our staff.

“We are diligent in training and standards, which is a huge factor in customers’ enjoyment and experience when dining and drinking. Third, would have to be our ambience and décor.”

And the effort seems to be paying off. “We have had quite the run of awards so far this year. In March, I (Aimee Hancock) placed second in the Wiltshire Life Awards for Young Entrepreneur of the Year.

“More recently, the group won the following awards at the Salisbury Business Excellence Awards; Tourism
and Hospitality Business of the Year, runner up for Large Business of the Year, runner up for Service Excellence Business of the Year.

“We take what we do very seriously, not only as our livelihood but also as our passion.”