‘SORT it out!’

That is the message of a new campaign aimed at increasing recycling rates in Wiltshire, as residents are warned their bins may not be collected if not sorted properly.

Wiltshire Council has launched the ‘Recycling – Let’s Sort It!’ awareness campaign to provide people with more information about what can and can’t be recycled using its kerbside collection services.

The drive follows an increase in items that can’t be recycled through the council’s kerbside scheme being put in blue-lidded bins.

As well as highlighting recycling services, the campaign also looks to raise awareness of how to dispose of potentially hazardous items safely, following a recent explosion at a waste facility in Wiltshire caused by a partially full aerosol can that had been placed in the recycling bin.

Waste crews have stepped up visual checks of recycling bins and will advise residents if their bins cannot be emptied due to the wrong items being place in the recycling bin.

From February 20, they will attach an amber hanger to any contaminated bins they come across, advising people their blue-lidded bin had the wrong items in it, but it will still be emptied on that collection.

Then, from Monday, March 6, crews will begin rejecting more heavily contaminated bins and will attach a red hanger that explains why the bin has not been emptied.

In these cases, residents will need to remove the contamination ready for their next scheduled collection.

Cllr Nick Holder, cabinet member for waste, said: “It’s really important that people put the right things into their blue-lidded recycling bins, or it may not be recycled.

“We know people are keen to do their bit, but some of what is put in blue-lidded bins cannot be recycled and these items are then contaminating items that could have been recycled.

“We really need people to check what they chuck, as this helps to protect the environment, which is a key aim of our Business Plan, and increased recycling also helps to generate income for the council, which we can invest into vital services.

“Most of the general waste we collect from households does not go to landfill but is sent to waste treatment facilities where it helps generate energy, so putting items that are not suitable for the blue-lidded recycling bin in the general waste bin still has an environmental benefit.

“We hope this campaign will help to inform and educate people so their good efforts and intentions do not go to waste. With everyone’s support to help improve recycling, we can sort it.”

Common items incorrectly placed in blue-lidded bins include:

• Carrier bags and bin bags – put these in the general waste bin for energy recovery.
• Hard plastics, such as toys and plant pots – take these to a household recycling centre for recycling; or put in the general waste bin for energy recovery.
• Scrap metals – take these to a household recycling centre for recycling.
• Nappies – put these in the general waste bin for energy recovery.

More details of what can be recycled in the blue-lidded kerbside recycling bins can be found at www.wiltshire.gov.uk/recycling, while information on what can be placed in general household waste bins can be found at www.wiltshire.gov.uk/household-waste.