Digital hoarding could be installed

PLANS to convert an advertising billboard in Salisbury from paper to digital have been submitted.
The scheme, for the display at 57 Estcourt Road and 1A Park Street, has been proposed by Alder King planning consultants on behalf of operator, Wildstone Estates Limited.

It would see the sign, which measures 6m x 3m, converted to a digital screen display showing a rotating number of advertisements to passing road and foot traffic.
“This represents a like-for-like replacement of the existing advertisement signage on the site with regard to size, orientation and position,” it said.
It adds: “The proposal is submitted as part of a nationwide project to upgrade traditional advertising hoardings to a modern digital format, which will see an overall reduction in adverts, as multiple advertising campaigns can be supported by single panels.”

The planning application says the replacement would also see a reduction in vehicle trips to ‘repost’ adverts every two weeks, as adverts could be changed remotely.
For more details on the proposal, log on to and search for planning application reference PL/2023/00848.

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