Yoga Stuff open and already proving a serenely successful business

Words and photo by Tristan Ovington.

Yoga teacher Ilona Burns has opened Salisbury’s first yoga shop in The Maltings.
“Since I started yoga teaching, many of my students and friends found buying online very frustrating,” Ilona recalls. “Either because there was too much choice and no advice, or they would purchase something only to find it wasn’t what they wanted. As a result, students asked me to buy their equipment and clothing. I’ve wanted to create a welcoming yoga-themed space for a while, which gave me the focus.

“Now we have been open for a while, we have many loyal customers. We just started stocking pilates gear for local students and have expanded our clothing range. We also have many different items to aid meditation, such as sage and palo santo and a selection of meditation cushions, stools and blankets.
And the cherry on the cake is Dirty Cow’s dairy-free chocolate which we now proudly offer.”
Ilona continues to offer her classes, as this was where her passion for yoga began. “None of our classes are the same,” says Ilona. “From Monday men’s classes with Panthera Dance Co to gentle Friday morning yoga at Breamore Village Hall, there is something for everyone.”
Despite the increased costs of living, Yoga Stuff remains serenely successful. “We have many happy return customers and are so grateful for how quickly word spreads about Yoga Stuff. We love hearing someone tell us they discovered us via a friend or family member. Our chai tea is particularly popular now with the colder weather too. And we will soon release our clothing line for men and women.”

So what does Ilona have planned for Christmas? “We are opening late on Thursdays and throughout December. Plus, we will offer spiced apple juice and mulled wine and delicious mulling syrup so you can make your own at home. We are creating an area of the shop filled with stocking filler gifts, and secret Santa presents to make your festive shopping a doddle. We also offer a wrapping service. Keep an eye out for our festive window display, which will go up on November 12”

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