Award-winning Hair Extension Cave proves a real high street success story

Words by Tristan Ovington
Despite several shop closures already this year, 29-year-old Molly Cook, owner of the Hair Extension Cave in Salisbury is proving that the Salisbury high street is still thriving.

Molly and her team recently won the Hair Extension Specialist Of The Year 2023 at The English Hair And Beauty Awards (Regional: London, South East and South West).

“It was amazing to hear our team announced as the winners at the black tie event at The Grand Harbour Hotel in Southampton,” says Molly.

“I was quite shocked and it didn’t sink in for a few days. The event was a lovely opportunity for all my staff to get together. And the fact that we won was just a bonus. It meant so much to us, as thousands of businesses entered, and there was only one winner. There are roughly a hundred hairdressers in Salisbury alone.”

Reflecting on why she was selected for the award, Molly reflects: “I stay on trends, give excellent customer service and always stay one step ahead of the competition.

“We grew from a tiny shed in my back garden to a three-storey city centre salon and are growing every day from our new premises opposite the Poultry Cross.

“We also have the onsite beauty training academy, the second floor features beauty rooms which we are renovating and will be ready, hopefully, by June to rent out to private hair and beauty specialists.”

But it doesn’t stop there. Molly is already planning for the future. “We are nominated for five other awards in 2023. “We received a highly commended in the Small Business of the Year category at the Salisbury Business Excellence Awards, which were held on 31 March and are nominated for a few more awards in the Social Media Awards and the HBA (Hair and Beauty Awards).

“We have customers and trainees from Manchester, Bournemouth and London – nearly three quarters of our trainees come to us from outside of Wiltshire. We continue to support the next generation of hair extensionists to make sure they have learnt from the best by giving them the best training possible.”

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